Grace Loves Lace Launches Amitié Collection

CULT BRIDAL BRAND RELEASES OCCASIONWEAR CAPSULE INSPIRED BY FRIENDSHIP

The Australian bridal giant has announced the launch of the ‘Amitié collection of sustainable occasionwear reflecting on the beauty of friendship.

The brand behind the world’s most pinned wedding dress, Grace Loves Lace, has unveiled a new collection of ethically-made occasionwear – Amitié- a collection dedicated to one of the most special bonds women can share; friendship.

The luxurious range is handcrafted in Australia and includes six effortless styles. The collection features a range of midi-length dresses and a two-piece set made from eco satin that has been created with 97% recycled materials. The innovative new material used in the Amitié range is made from recycled plastic bottles and allows women to purchase timeless designs that have a positive impact on people and the planet.

Founder and Creative Director Megan Ziems named the new collection Amitié (meaning ‘friendship’ in French) to celebrate women and the beauty of friendship. “Being a brand so focused around ‘the woman’, we wanted this campaign to celebrate how important other women are in our lives. A soul mate can be a best friend – not just a person you’re marrying. The Amitié collection celebrates the kinship that connects us to the empowering and supportive women in our lives.” said Ziems.

“I absolutely treasure my closest friends — I would be lost without them. To me, having a close-knit group of girlfriends is like having your own extended family. It’s essential for me to share my life with them, and this collection is an homage to that,” adds Ziems.

The Amitié capsule collection features six new styles of chic dresses that easily go from wedding to weekend in black and olive hues. Prices start at $240 USD and the size range is XS-XXL. The collection can be purchased exclusively at GraceLovesLace.com or by visiting a Grace Loves Lace showroom starting on April 15, 2021.

About Grace Loves Lace

Grace Loves Lace entered the market in 2010 with innovative, high-quality Australian-made designs at affordable price points. Since then, the brand has continued to dominate the global e-commerce bridal world by offering unique gowns made in exclusive European laces. Grace Loves Lace is inspired by the modern bride - a woman of style, substance, and passion.

In addition to its online boutique, Grace Loves Lace offers in-person appointments at its exclusive showrooms worldwide, including stunning locations in Australia, the U.S., and the UK. To date, Grace Loves Lace has dressed brides in more than 80 countries. Learn more at www.graceloveslace.com.