GOSSIP & GLAMOUR CASE STUDIES
Welcome to Gossip & Glamour! We are a Seattle-based fashion PR agency that works exclusively with fashion, beauty, and lifestyle clients. Since 2010, we have worked with hundreds of clients on marketing, PR, events, and influencer outreach. Take a look at some of our work in action.
ANDIEANDERIN
When Gossip & Glamour first started working with andieanderin back in 2017, the company was just getting started. Gossip & Glamour helped the company with the brand story, put together media kits, and start pitching local press. We also worked on helping to integrate the brand into the local fashion scene by seeding product to influencers, helping andieanderin to showcase products at style events, and working to source pop-up opportunities for the brand including having a brand presence at the Gossip & Glamour Style Summit and hosting a fashion pop-up at The Thompson as part of the fall fashion series. In the spring of 2019, we also worked with the brand to coordinate a national activation in honor of International Women’s Day.
WINE WOMEN AND SHOES
Gossip & Glamour loves giving back to the community and has helped raise nearly a million dollars over the course of 3 years doing marketing and PR for Seattle’s Wine Women & Shoes charity event to support the Olive Crest Foundation. Over the years, we have helped design social media strategy, curated the shopping marketplace, help source culinary partners, coordinate the runway fashion show, promote the event to local bloggers and influencers, and pitch press.
BUKI
When retail veteran Joey Rodolfo launched Buki in the summer of 2016, Gossip & Glamour was there to help support marketing and PR initiatives. We secured local media including King 5 Evening Magazine, helped put the brand on the radar of local media outlets and influencers, and even helped produce a stylist brunch in the showroom. The brand continues to grow and expand its use of fiber technology in fashion.
k BANANA
K Banana, Seattle’s destination for K-Beauty, started as a pop-up in the summer of 2018 at U Village. Gossip & Glamour worked with the team to hit the streets and share K-Beauty with the city, and hosted an epic launch party at the store. We then worked with the team to secure a variety of local press in magazines, digital outlets, and on-air. We’ve featured Founder Liz Kang Yates on stage at the Gossip & Glamour Style Summit as part of the ‘Future of Fashion’ panel and worked with the team to create a ‘Women in Business’ panel event at the store. K Banana now has a permanent location at U Village and continues to grow and expand its presence in the market.
Boma Jewelry
When Boma Jewelry approached Gossip & Glamour in the fall of 2019, the brand was interested in boosting brand awareness on a local, regional, and national level. Over the next few years, Gossip & Glamour developed and implemented a comprehensive media strategy that allowed the brand to immerse itself into the sustainable fashion community and build a loyal following among traditional media, fashion influencers, and fellow AAPI-owned brands.
FLORA & HENRI CONCEPT SHOP
At Gossip & Glamour, we think it’s incredibly important to #ShopLocal. In the summer of 2017, we worked alongside Linster Creative to help support the grand opening of the flora & henri concept shop in Pioneer Square. Since then, we’ve worked with the team to produce in-store events and promote product launches including the flora & henri fragrance collection.
FITCODE AND JAG JEANS
Gossip & Glamour worked with Fitcode and Jag Jeans in the spring of 2017 to produce a denim lab in the Styled Seattle suite at Westfield Southcenter. Guests each took the Fitcode quiz to determine their unique “fit code” and tried on a corresponding pair of Jag Jeans. It was the perfect fusion of fashion & technology.
KACY YOM
Supporting emerging designers is a top priority for Gossip & Glamour. We loved working with designer Kacy Yom to launch her namesake line in the spring of 2018. Over the course of our work together we pitched press, secured media interviews, helped host trunk shows, seeded bags to influencers and celebrities, and introduced Kacy to some amazing industry professionals including likeminded designers and powerhouse copywriters who could help her elevate her brand.
