Case Study: Chophouse Row Holiday Initiative

Last fall I had the privilege of working with Liz Dunn and the amazing team at Chophouse Row on seasonal marketing and PR initiatives. The goal was simple: Get people offline to shop and support local retail and restaurants while positioning the property as the ultimate destination for holiday gifting.

At the time, the project seemed ambitious considering the many factors that were stacked against us including the looming Presidential election, dramatic weather events that heavily impacted the Puget Sound region, dropping foot traffic rates, and the overall consumer sentiment about shopping in the city.

As seasoned industry professionals, we never shy away from a creative challenge. This project provided a unique opportunity to leverage our collective experience and community relationships to deliver solid results. Here’s an overview of the work we did with Chophouse Row during the 2024 Holiday Season.

Holiday Gift Guides

To take the guesswork out of gifting, we worked with the team to create 14 unique gift guides that featured gift picks for a wide range of recipients including foodies, city parents, slow fashion enthusiasts, beauty fans, outdoor adventurers, and more.

During the process, we worked with over two dozen businesses at Chophouse Row and scoured their stores to pick gifts that would surprise and delight even the pickiest of recipients. Then, we worked with local photographer Vivian Hsu to capture product imagery that could be shared in printed assets and via social channels.

The gift guides were then shared widely via social media on a regular basis leading up to the holidays to help seed easy gift ideas and drive traffic to the property. We also worked with local content creators to help amplify our favorite gifts and experiences through static posts and reels.

Check out the holiday gift guides we helped curate for Chophouse Row here.

PR Pitching

We pitched Chophouse Row to traditional media outlets and garnered placement both on-air and in local gift guides, both digital and print. Press clips can be found below.

Event promotion

Chophouse Row hosted its annual Guilty Holiday Pleasures Party on December 12th to help engage featured tenants and bring the gift guides to life. The community event featured a pop-up market, festive drinks, shopping specials, Drag Queen performances, a DJ set, ornament making, a Bad Santa photo booth, and more.

To promote the event, we drafted and distributed a media alert and conducted individual outreach to media, content creators, and community organizations. We also shared the information with local hospitality partners to loop in tourists looking for unique places to shop for holiday gifts. In addition, we listed the holiday party on local event calendars and digital media outlets.

Press Hits

Here’s an overview of the press placements we secured for Chophouse Row during the 2024 Holiday Season. The mix includes traditional print media outlets and local digital outlets.

We specialize in bringing projects like this to life. It’s always a privilege to support the amazing work of local restaurants and retailers. THANK YOU to Liz Dunn and her team for trusting us with this fun holiday initiative. Stay tuned for Spring 2025 announcements coming soon.

Chophouse Row Tenant List:

PopRox Dance

The White Door Bridal

Celine Waldmann

Butter Home

Xóm

Osteria La Spiga

Good Weather

Light Sleeper

Yvey

Cake Skincare

Atelier Madrona

Anbai

Cloud Room

Sweet Alchemy

Bootyland Kids

Meetea Cafe

Little Dog Garden

Pacific Supply Co.

Retrofit Home

Gemini Room

Chophouse Row is located at 1424 11th Avenue Seattle, WA 98122 in the heart of Seattle’s Capitol Hill neighborhood.

ABOUT CHOPHOUSE ROW

Chophouse Row is a center of food, fashion, beauty, design, and art located in the heart of Capitol Hill. It features a collection of local, talented growers, makers, and purveyors of hand-crafted goods, anchored by James Beard recognized chefs and lovingly designed nooks and crannies for grabbing a quick bite or glass of wine. Along with its partners from the arts, performance and music industries, Chophouse Row programs and hosts multiple events throughout the year, including artist openings, retail popups, beauty and fashion events, weekly live music during summer months, and numerous themed wine, food, and holiday festivals. Chophouse Row is located at 1424 11th Avenue Seattle, WA 98122 . On Instagram @chophouserow.