Recap: UpWest Grand Opening Party at The Bellevue Collection

The new storefront is the brand’s first location in the Pacific Northwest and comes in response to growing customer demand in the region.

UpWest, a contemporary lifestyle brand best known for its comfort-first approach to sustainably-minded casual clothing, is now open at The Bellevue Collection. The new space allows the digitally native brand to continue expanding its physical retail footprint around the country following its most recent store opening in Boulder, Colorado.

The 1,500-square-foot store located just off Center Court features a full assortment of high-quality, mindfully-made clothing for men and women. With a focus on Comfort for Good, UpWest’s core collection includes denim, t-shirts, outerwear, and accessories that utilize eco-conscious materials such as recycled polyester, organic cotton, and hemp. 

A small group of local fashion fans and content creators gathered for an exclusive VIP sneak peek of the new store hosted by McKenna Foucht of Five Foot Fashion in partnership with Gossip & Glamour on Thursday night. Guests were treated to drinks and light bites from local vendors including Gourmondo Catering and Trophy Cupcakes as they perused the store and enjoyed early access shopping.

“We’re thrilled to expand UpWest’s presence in the Pacific Northwest with our new storefront in Bellevue,” says Jamie Schisler, President and Chief Comfort Officer of UpWest. “We look forward to getting to know the local community and sharing UpWest’s mission to build a better, more compassionate world through our Give Back programs and upcycling initiatives.”

UpWest’s "Give Back Box" initiative offers free shipping for customers to donate gently used clothing, which supports a variety of charitable causes and encourages a circular economy by keeping textile waste out of landfills. Customers who donate gently-used denim in-store will receive 20% off a new pair.

Taking compassion one step further, the UpWest Foundation works to bring comfort to those in need by donating a portion of the proceeds from every sale to help others attain essential comfort. Since its launch, UpWest has donated over $100,000 to diverse charitable organizations, positively impacting lives and contributing to a better world. 

Thank you to everyone who came out on Thursday night to help us celebrate the official grand opening of the very first UpWest store in the Pacific Northwest.

Store Location 

UpWest

The Bellevue Collection 

575 Bellevue Square

Bellevue, WA 98004

Coming Soon

UpWest will partner with the Aura, the mindfulness app designed for sleep and meditation, on a capsule collection of winter apparel featuring custom QR codes that lead customers to guided meditations. 

About UpWest

UpWest is a nationally recognized men's and women's lifestyle brand that emerged in 2019 with a singular mission: to deliver comfort to individuals and the planet. With a strong emphasis on providing ultimate comfort, the brand's collection showcases an array of casual apparel, loungewear, sleepwear, home goods, and wellness products. Learn more at www.upwest.com.

Photo Credit: Vivian Hsu Photography