2023 Pantone Color of the Year: Viva Magenta
Pantone has selected Viva Magenta (Pantone #18-1750) as its 2023 Color of the Year. This bright and powerful color descends from the red color family and will influence a variety of industries in the year ahead including beauty, fashion, and home decor. Studies show that 85% of consumers base their purchasing decisions on product colors, so get ready to jump into the “Magentaverse” in 2023. . While traditional magenta is generally more of a purple-ish red, Viva Magenta looks more like the color of a raspberry.
“The last few years were transformative in many ways,” said Laurie Pressman, vice president of the Pantone Color Institute in a recent media alert. “As a result, space has been created where we are free to explore and be accepted for exactly who we feel we are, whether it be in a cybernetic universe, a conventional space, or a magical blend of both. We are creating a dynamic world that encourages experimentation, one that leverages the virtual within the physical realm and emboldens our strength and spirit to explore groundbreaking possibilities.”
If 2023 is anything like 2022, we’re going to need all the strength and creative possibilities we can gather. The great news about this happy hue is that magenta is a universally flattering color and there’s a shade that’s right for everyone.
Here are 8 easy ways to shop the trend:
From the Honey Collection, this beautiful signet ring is made of 14k rose gold and features a bee motif encrusted with diamonds and pink sapphires.
Easy accessories like this bold leather tote offer a fun way to wear the 2023 Color of the Year trend.
These 14k gold earrings feature delicate Pink Tourmaline gemstones in a beautiful bezel setting with a French wire backing.
A cool phone case is an excellent way to start the new year off right. This embellished case by Kate Spade will make you smile all year long.
Perfect for lounging around the house or getting ready for a big date, this beautiful silk robe is the perfect way to jump into the “Magentaverse”.
This magical statement necklace by Yaa Yaa London features a beautiful gold-plated chain with a captivating agate stone in a stunning magenta color.
This vibrant Veronica Beard dress features an intricate paisley print and has a figure-flattering ruched skirt. The color will transition effortlessly from season to season and be a welcome addition to any fashion-forward wardrobe.
Beauty fans can jump into the “Magentaverse” with a bold magenta lipstick like Gucci's “Cassie Magenta”. This velvet matte lipstick provides full coverage with rich pigments that won’t dry out lips.
Footwear fans should also check out the Pantone x Cariuma Color of the Year shoe collab. For every pair sold, Cariuma plants two trees to aid in the restoration and preservation of the Brazilian rainforest.
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