UpWest Party Recap & New Day NW Feature

UpWest, the contemporary lifestyle brand best known for its comfort-first approach to casual clothing, recently opened its first store in the Pacific Northwest at The Bellevue Collection. The new space allows the digitally native brand to continue expanding its physical retail footprint around the country. Since its launch in 2019, the eco-friendly brand has done well with sustainably-minded consumers in the region and continues to gain market share nationwide. 

Prior to the official grand opening, UpWest hosted an exclusive VIP party for local media outlets and content creators to give the group a sneak peek of the new store and provide early access for guests to shop the brand.

Local stylist Darcy Camden of Styled Seattle also featured fall merchandise from UpWest in her latest style segment for King 5’s New Day Northwest. Watch the full clip below.

UpWest

The Bellevue Collection 

575 Bellevue Square

Bellevue, WA 98004

COMING SOON

UpWest will partner with the Aura, the mindfulness app designed for sleep and meditation, on a capsule collection of winter apparel featuring custom QR codes that lead customers to guided meditations. 

ABOUT UPWEST

UpWest is a nationally recognized men's and women's lifestyle brand that emerged in 2019 with a singular mission: to deliver comfort to individuals and the planet. With a strong emphasis on providing ultimate comfort, the brand's collection showcases an array of casual apparel, loungewear, sleepwear, home goods, and wellness products. Learn more at www.upwest.com.

Photo Credit: Vivian Hsu Photography