The Cura Co. unveils new limited-run, slow fashion apparel collection

Select pieces from the sustainable and size-inclusive Hanae Collection are now available in-store and online with new styles scheduled to drop throughout the season.

Seattle, WA - The Cura Co., Seattle’s one-stop-shop for conscious living, has unveiled a new limited-run apparel collection designed to offer fashion fans ethically-made wardrobe pieces that will effortlessly transition from season to season. The 13-piece Hanae Collection, co-created in Cambodia with Cura’s zero-waste production partners, was made using pre-consumer textile waste that would otherwise have gone unused. Each piece embraces a slow fashion ethos and can be styled in multiple ways to create a variety of looks. The goal of the Hanae collection is to provide timeless foundation pieces for a sustainable wardrobe.

“We are committed to mindful, ethical fashion,” says Cura Co. founder Kiko Eisner-Waters, “The Hanae collection is designed to be seasonless and will be released with rolling drop dates that reflect and embrace our vision for the future of fashion that takes into account both people and the planet.”

Five of the thirteen styles from the Hanae Collection are available now in multiple colorways/fabrications. New styles from the line will be released periodically throughout the season. By embracing a slow fashion production schedule that intentionally pivots from the traditional fashion calendar, The Cura Co. is leading with its commitment to ethical and sustainable fashion. Each piece was designed in Seattle and handmade in Phnom Penh, Cambodia at a female-founded, woman-owned production facility. The partnership is a true collaboration with talented makers, who specialize in their craft. The size-inclusive, versatile range includes jumpsuits, dresses, tunics, and pants.

Hanae Collection Notes

13 styles
Designed in Seattle
Handmade in Cambodia at a woman-owned production facility
Size range: XS - XXL (US sizes 0-18)
Accessible price range: $68 - $178
Sustainable, small-batch production
The collection is made using pre-consumer textile waste (Pre-consumer textile waste refers to all the waste involved in the manufacturing processes occurring before a garment is ready to be sold. When left unused, this textile waste often ends up in landfills.)
Featured fabrics: cotton, linen, cotton/rayon blends
Hanae means “blossom and joy” in Japanese, a nod to Kiko’s Japanese American roots and minimal-maximal aesthetic.
The collection is available to shop online at thecuraco.com.

Hanae Collection

About The Cura Co.

The Cura Co. is a one-stop shop for conscious living. Founded by fashion industry veteran Kiko Eisner-Waters in 2019, CURA makes it easy to shop from a curated mix of ethical brands. Deeply rooted at the intersection of beauty, art, equity, and impact, CURA provides an intentional connection between producer and consumer. Female-forward with social justice at the core of its model, The Cura Co. is more than just a brand - it’s a conscious lifestyle. Learn more at thecuraco.com.

Seattle Storefront

The Cura Co.

2407 E. Union St. #D

Seattle, WA 98122

Hours

Tues. - Sun.

11 a.m. to 5 p.m.

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