Recap: Simone Biles x Athleta Girl Event at U Village

Over the weekend, London and I had the opportunity to host a special Mother + Daughter event at Athleta in celebration of the Simone Biles x Athleta Girl collection. Designed to empower the next generation of strong women, the limited-edition activewear line for girls ages 6-12 features fun colors, breathable fabrics, and built-in reminders that no dream is too big with mantras like "Because I Can" and "The Floor is Yours". 

The gymnastics-themed event included movement, music, light bites, bubbles (for the moms), and "Shine Bright" confidence-boosting worksheets for the girls to fill out. Everyone had a great time shopping, socializing, and meeting the team at the University Village Athleta store. Not only is the merchandise size inclusive, the company is also B-Corp Certified, which means it meets the highest standards of verified social and environmental performance, public transparency and legal accountability.

I want to extend a big thank you to store manager Kelly King for hosting such a wonderful event and making everyone feel so welcome. Her team did an incredible job leading the girls through gymnastics routines and helping to build their confidence throughout the night. Swag bag sponsors included Aveda, Froglegs, Paint the Town, and Supergoop. Thank you to photographer Vivian Hsu for capturing this event so beautifully!

Athleta at University Village has a variety of styles from the Simone Biles x Athleta Girl collection in stock now. The merchandise mix includes t-shirts, tank tops, bike shorts, and more. The size range runs from XS-XXL.

Athleta - University Village

2610 NE University Village St. 

Seattle, WA 98105

Here's to raising the next generation of strong, confident, and resilient women who dream big and make the world a better place!

About Athleta
A certified B Corporation, Athleta is a performance lifestyle brand with a mission of empowering a community of active women and girls. Athleta’s versatile premium performance lifestyle apparel is designed by women for women with inclusivity at its core. Founded in 1998, Athleta integrates performance and technical features across its collection to support women across their entire lifestyle – from yoga and training to travel and sleep. In 2016, the company launched Athleta Girl mirroring its signature performance in styles for the next generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is available at its more than 220 retail stores across the United States and Canada, through its catalog, and at Athleta.com.