New PR Couture post featuring e-tailer Missguided is now LIVE

Each month I contribute several posts to PR Couture.com where I share industry insight, tips for PR and marketing success, and more. This month I had the chance to interview Sarah Lynch, Global Marketing Manager for the UK-based retailer Missguided. The company just announced that it will open its first brick-and-mortar store in London in November just in time for the holiday season. Check out the full story here.