Facebook LIVE Q&A with Amanda Winters of Blue Nile

Blue Nile fashion PR pro Amanda Winters took the stage at the Gossip & Glamour Style Summit on March 11th at W Bellevue like a boss. As part of the "Fashion Essentials" panel, Amanda shared her best tips on how bloggers can work with publicists to create meaningful brand collaborations. Her insight is spot-on because Amanda is also a lifestyle blogger and understands how integral solid relationships with publicists can be. 

Amanda is a wealth of knowledge for influencers looking to work with brands and be savvy with their content— plan your content 6-8 weeks in advance, reach out to brands with a plan on how you can tell their product’s story in your everyday life, and know that a “no” from a brand isn’t a forever no, persistence is key. Circle back when you have a different angle, and most importantly, work on building the relationship so that you can better understand the needs of the brand. 

Follow along with Amanda on her personal Instagram, @CallmeWinters. You can also view Amanda's full Facebook LIVE video with Darcy Camden of Styled Seattle.

Panel discussion photo credit: Vivian Hsu Photography