Boma Launches New Collection to Celebrate & Give Back to AAPI Community
Boma Jewelry Launches New Collection Designed to Celebrate & Give Back to the AAPI Community
Boma Jewelry has announced the launch of a new collection designed to celebrate and advocate for underrepresented voices in the Asian American and Pacific Islander (AAPI) community. The 10-piece Treasured Collection will debut on May 1, 2021, and 100% of the profits through the end of May will be donated to the AAPI Community Fund. Dedicated to CEO Suzanne Vetillart’s late grandmother, Loy Tee, the Treasured Collection was sustainably designed with circularity in mind, using a mix of deadstock green stones including Jade, Agate, and Aventurine, each stone symbolizing valued virtues including protection, self-confidence, and good luck.
“Jewelry is meant to represent and remind us of who we are,” said Suzanne Vetillart, a second-generation owner of Boma Jewelry, “As I wear my necklace designed in honor of my grandmother, I reflect on the connection and courage I feel wearing something that fully reflects who I am. The result is something that is based on cultural symbolism yet remains unique, like me. The Treasure Collection is a representation of that sentiment. Today we are facing a continued rise in racism and violence against Asians. This collection pays tribute to the past and stands as a call to action for the future.”
Highlights from the collection include a signature Agate Bi-Disc necklace, Jade pendants available in sterling silver and 14k gold, and stud earrings featuring Aventurine beads. All items from the collection were ethically produced in-house at the Boma factory in Bangkok, Thailand using deadstock gemstones and recycled metals.
During the month of May, 100% of profits from the Treasured Collection will be donated to the AAPI Community Fund, which aims to address urgent issues in the AAPI community as well as broader, systemic problems. Donations are being received through GoFundMe.org and grants from the fund are being allocated to various AAPI organizations and partners working to address racial inequalities. Boma will donate all proceeds from the Treasured Collection to the AAPI Community fund through the month of May.
Pre-orders will begin on April 15, 2021 on BomaJewelry.com and the collection will go LIVE on May 1, 2021 to coincide with the start of AAPI Heritage Month. Prices for the Treasured Collection range from $50 for the ‘Opportunity’ Aventurine stud earrings to $125 for the ‘Assurance’ Agate pendant necklace.
About Boma Jewelry
Boma Jewelry is a leading social purpose corporation focused on using fashion as a force for good. Specializing in high-quality, ethically-made jewelry, Boma offers unparalleled quality and true transparency to customers and valued partners. Through its vertically integrated supply chain and 40 years of experience creating fine jewelry, Seattle-based Boma Jewelry demonstrates that being good to people, conscious of the planet, and prosperous as a family-owned company is achievable when long-term goals are prioritized over short-term gains.
