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Boma Jewelry Announces Fall Fashion Events

For Immediate Release

The retail pop-up will run during the month of October and feature a curated selection of jewelry along with weekend activations highlighting local AAPI-owned brands.

Seattle, WA, September 1, 2021 - To mark the 40th anniversary of the brand, Boma Jewelry will be hosting a retail pop-up in Seattle from October 1-30, 2021. The pop-up will give Boma fans a chance to shop the full assortment of jewelry and experience the brand’s rich history of sustainability in the fashion industry. Shoppers will also have the opportunity to shop for holiday gifts, customize jewelry from Boma’s Treasured Collection, and celebrate Boma’s recent B Corp Certification.

“This is the first time since the late ‘90s that our customers have been able to experience the world of Boma.” said CEO and second-generation owner Suzanne Vetillart, “We are excited to re-connect with our loyal customers and introduce the brand to new shoppers who share our brand values.”

Boma’s original storefront at Westlake Center closed its doors in 1997 when the brand pivoted to focus on building its wholesale and private label business. Two and a half decades later, Boma is eager to get back to its retail roots. The pop-up will allow customers to shop Boma’s full range of products (including online exclusives) and experience the depth of the brand by category, price point, and occasion.

The pop-up, located on Queen Anne, will also host a full line-up of weekend events and trunk shows featuring fellow AAPI-owned brands including K Banana, Tokki, Sskein, Cura Co., Yobo Soju, and more. The Boma pop-up will be open to the public by event/appointment only due to COVID safety measures. A full schedule of events can be found below.


Friday, October 1

Private kick-off party for Boma friends & family. Guest list only.


Saturday, October 2

K Banana Pop-Up

Join Boma Jewelry for a special K-Beauty pop-up featuring K Banana on Saturday, October 2nd from 11 a.m. to 3 p.m. Guests will be able to shop a curated assortment of K Banana products including skincare, make-up, gifts, and accessories. Meet founder Liz Kang Yates and shop new arrivals for fall.

Saturday, October 9

Boma Kids Day

Boma Jewelry is hosting a special day for kids at the Seattle pop-up on Saturday, October 9, 2021. Kids (and their grown-ups) will be able to shop an edited assortment of Boma Jewelry and learn about the science of jewelry.

Saturday, October 16

Sskein Pop-Up

Boma Jewelry will be hosting a special trunk show for luxury knitwear brand SSKEIN on Saturday, October 16 from 11 a.m. to 3 p.m. Guests are invited to shop the fall assortment, meet designer Elisa Yip, and learn more about her coveted collection of modern essentials made from sustainably sourced natural fibers.


Saturday, October 30

Tokki Pop-Up

Boma Jewelry will be hosting a special pop-up featuring PNW gifting brand Tokki on Saturday, October 30, 2021. Guests will get to shop a curated assortment of Tokki products including gift wrap, candles, face masks, gift sets, and more.

For those that can't visit the pop-up in person, Boma will also be celebrating its 40th anniversary virtually with special giveaways during the month of October. Prizes include $500 gift cards, limited-edition tote bags, Boma birthday candles featuring a nostalgic “1981” scent, custom sticker packs, and more. To enter Boma’s birthday giveaways, follow the brand on Instagram @BomaJewelry.

Pop-Up Details

What: Boma Jewelry Seattle Pop-Up

When: October 1-30, 2021

Where: 41 Dravus St. Seattle, WA 98109

Experience: Shop a curated selection of earrings, rings, necklaces, and gifts from sustainable brand Boma Jewelry. Guests will also enjoy sweet treats and special gifts with purchase on select items. Private shopping appointments with Boma stylists are also available.

Contact: Sydney@Gossip-Glamour.com

About Boma Jewelry

Boma Jewelry is a leading AAPI-owned, social purpose corporation focused on using fashion as a force for good. Specializing in high-quality, ethically-made jewelry, Boma offers unparalleled quality and true transparency to customers and valued partners. Through its vertically integrated supply chain and 40 years of experience creating fine jewelry, Seattle-based Boma Jewelry demonstrates that being good to people, conscious of the planet, and prosperous as a family-owned company is achievable when long-term goals are prioritized over short-term gains.

// NEW // Boma Jewelry is now B Corp Certified. Learn more about the recent announcement here.

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