Seattleites came out to support the onset of fall fashion at the Style Up fashion series at Pacific Place. Sponsored by Seattle magazine the 4-day event highlighted a variety of shopping categories including beauty, fashion, menswear and accessories. The kick-off event on Monday highlighted Seattle fashion bloggers including Gergana Ivanova of Fashion is my Forte, Jenn Haskins of Hello Rigby, Morgan Lillian of MorganLillian.com, Alix Hernandez of AlixRose.com, Ana Luiza of The Northwest Blonde, Lara Stumpp of Pepper & Style and more. Bloggers styled mannequins in participating stores while shoppers explored stores and perused racks of seasonal favorites. 

Tuesday night's festivities focused on fall accessories which included an in-store trunk show by Vancouver-based designer Emmy Trinh at 8telier, stylist Ally Marie Fell playing with fall fashion accessories at Kate Spade, Olga of Explore your Bliss accessorizing outfits at Something Silver and blogging duo Nicole and Jenna doing an in-store appearance at Chico's. 

Wednesday night was all about the guys. The Style Up menswear night included appearances by Seattle blogger John Galfano of 40 Over Fashion and Joe Gooding of The Beau.Co. Guests got to check out menswear focused in-store presentations and end the night with a beer tasting and complimentary appetizers at Gordon Biersch. 

The Style Up series ended on Thursday with a fashion finale featuring fall fashion looks from participating retailers including 8telier, Farinaz, J.Jill, Lululemon, Francesca's, True Religion and more. Guests enjoyed champagne and appetizers from Il Fornaio, Mexico and Thai Ginger before viewing the LIVE fashion installation styled by Darcy Camden of Styled Seattle. BIG thank you to everyone who came out to support the local style scene! 

The Style Up Series was also covered in the December issue of Seattle magazine in a 2-page spread.