STYLE BLOGGERS IN THE CITY WILL HAVE THE CHANCE TO CONNECT WITH THEIR PEERS AND LEARN COVETED STRATEGIES FOR SUCCESS AT SEATTLE STYLE LAB ON SATURDAY, AUGUST 20TH AT GENERAL ASSEMBLY IN DOWNTOWN SEATTLE. 

Seattle, WA (July 2016) – In response to the growing number of fashion bloggers in the city, Gossip & Glamour has partnered with local style bloggers Allison Wagner of West Coast Aesthetic, McKenna Moe of The Modern Mosaic, and Julianna Lynch of Blush & Camo to create an interactive half-day workshop specifically designed for fashion and lifestyle bloggers. 

Seattle Style Lab will be held at General Assembly on Saturday, August 20, 2016 and will include three targeted sessions covering everything from branding to social media analytics. The event is designed for a full spectrum of students including newbies to the blogging world,  existing bloggers who want to give their site a style makeover, and business owners who want to learn blogging basics. 

Launching a new blog is often a daunting process and that’s where featured panelists will jump in to help in to help connect the dots. “I am very excited to share my tips and strategies on branding at Seattle Style Lab,” says featured panelist Allison Wagner. Since the launch of her blog back in 2014, she has served as a mentor for other style bloggers in the city showing them how to effectively capture their own unique aesthetic and visually communicate it to readers. 

As the blogging market continues to saturate, content is key. Julianna Lynch of Blush & Camo will help Style Lab students understand what it takes to generate creative content and keep readers coming back for more. Social media maven and featured panelist McKenna Moe of The Modern Mosaic will round out the workshop and help students learn how to drive traffic to their sites and help decode popular social media algorithms for maximum success. 

In addition to sharing insight on what it takes to run a successful style blog, event organizers will also focus on cultivating the Seattle blogging community. “When I started blogging back in 2008 the fashion blogging community was much smaller,” says Sydney Mintle, founder of Gossip & Glamour and blogger at SydneyLovesFashion.com. “It’s been amazing to see the style blogging community in the city grow. Everyone is really supportive and eager to collaborate.”

Tickets to Seattle Style Lab are $65 and available online at GeneralAssemb.ly. The first 25 people to purchase tickets will receive a deluxe swag bag filled with products from featured vendors including Fresh Tangerine, Sookie Co., Rain City Glow, Compendium, Swink Style Bar, Flash Tattoos, and Peridot boutique among others. Students will also have the opportunity to digitally download workshop content after the event for on-going learning and success. Additional sponsors include Fancy Cat Workshop, Bok A Bok Chicken, Dandy Fine Parties, Dry Soda, and Talking Rain. 

The Style Lab event is just one of numerous fashion events produced annually by Gossip & Glamour. It follows the sold-out Stylish in Seattle summit held earlier this spring and will serve as a prelude to a series of fashion events scheduled for later this fall. Sign up for the mailing list to learn more about upcoming events in the city. 

// Event Info // 

What: Seattle Style Lab

When: Sat. Aug. 20, 2016

Where: General Assembly

Time: 9 a.m. -1 p.m. (Doors open at 8:30 a.m. for registration)

Tickets: https://generalassemb.ly/education/seattle-style-lab/seattle/26854

Promo code: GOSSIPGLAMOUR (for $10 off admission)

Hashtag: #StyleLabSEA

// About Featured Panelists // 

Allison Wagner is a Seattle-based creative, Web Designer at Nordstrom, the blogger behind West Coast Aesthetic and lover of all things design and fashion. Allison’s blog West Coast Aesthetic aims to capture the life of a twenty-something living in Seattle and the experiences and inspirations that ensue involving creativity, consumption, and exploration. Aside from blogging, Allison provides freelance creative services, which includes Creative Direction, Styling, Design and Creative/Blog Mentorship. On Instagram @allison_wagner. 

Julianna Lynch is an Army Officer by day and a blogger by night. Early on in Julianna’s Army career, she realized her everyday life needed some glamour, so she created Blush & Camo, a space to celebrate all things style and glam. By combining her personal style with the season's hottest trends Julianna established herself as a notable fashion blogger giving style tips through her blog and social media outlets. In just 15 months, Julianna has published her own social media e-course, collaborated with brands such as Coach, Biore, Dove, and Francesca's, and created a blog where women from all over the world find style inspiration. When Julianna isn’t styling looks, blogging, or wearing her army camo, you can find her behind the lens as an amateur photographer. On Instagram @julianna_claire. 

McKenna Moe is a social media marketer at Yesler by day and a Seattle style blogger by night. Her site, The Modern Mosaic, highlights everyday lifestyle from concerts to restaurants and fashion. Whether you want to promote your blog or establish your brand, she’ll share her insider tips on social media to see beyond the likes and create meaningful content. On Instagram @moemunymoeprobs. 

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About Seattle Style Lab

Seattle Style Lab is an interactive half-day workshop for savvy creatives looking to launch a successful fashion blog. Local style blogging experts will share insider information on everything from branding, to copywriting, and social media, in three targeted sessions. 

About Gossip & Glamour

Gossip & Glamour is an independent marketing and PR firm that works exclusively with fashion industry clients. Founded in 2010 by Sydney Mintle, the company has worked with a variety of clients to amplify messaging and increase brand awareness. Learn more at gossip-glamour.com.