Luxury Daily recently asked me to comment on the latest installment of Chanel’s “In the Library” campaign featuring French Senegalese Director Ramata-Toulaye Sy. The global series takes a closer look at the works and authors that inspire fashion-forward thought leaders.

As an avid reader myself, I love this campaign and its focus on literature because it offers women a beautiful moment to escape into another world and to dream, imagine, and reflect on their own lives in the process. The connection to literature is thought-provoking in a nuanced way because it aligns the brand with women who are reaching for more, evolving, and uncovering new ways of looking at the world and themselves in the process. Literature written by women gives readers a chance to discover their own voice and that is what Chanel offers as a brand in its collections. The series explores the complexity of what it means to be a woman today and celebrates the beauty of seeking truth and passing it along to future generations. 

I think it’s brilliant of Chanel to conceptualize and execute this campaign. It goes far beyond fashion and is such a thought-provoking way to engage with women of all ages. 

Take a look at Ramata-Toulaye Sy’s selections in the video below. You can also check out the full book list mentioned in her video here.

Thank you to writer Emily Degn for including my commentary in her piece. You can read the full story on Luxury Daily here.

If you love to read, don’t miss my 5 favorite book club picks here.