Australian footwear brand FRANKIE4 is now open at The Bellevue Collection. The 1,300-square-foot pop-up features a curated selection of the brand’s science-backed, fashion-forward footwear in women’s sizes 6-13.

Founded in Australia and deeply rooted in the belief that women shouldn’t have to sacrifice comfort for style, the FRANKIE4 range focuses on the biomechanics of feet by offering personalized features such as built-in arch support and the ability to customize fit using FRANKIE4’S proprietary Sole Saver™ inserts that help ensure the right fit for regular, narrow, or wide feet.

“After the success of the FRANKIE4 pop-up last year on Capitol Hill, we’re excited to continue expanding in the Pacific Northwest. Our presence at The Bellevue Collection will allow us to give more women the chance to experience the brand firsthand,” said Cathy Barnett, Global CEO of FRANKIE4. “This is an exciting step in the brand’s expansion and signifies FRANKIE4’s commitment to growth on a global scale.”

The retail pop-up comes just eighteen months after the debut of the company’s U.S. headquarters in Seattle. The storefront will also serve as a community hub for events including customer-led gatherings, beauty and fashion activations, philanthropic initiatives, and private shopping nights.

To celebrate the grand opening weekend April 29-30, FRANKIE4 is offering free custom monogramming to the first 25 customers who buy a new pair of shoes on Saturday and Sunday. There will also be in-store refreshments and a special surprise gift with purchase, while supplies last.

ENTER-TO-WIN

FRANKIE4 has partnered with local businesses on a special grand opening enter to win giveaway featuring a prize pack valued at over $2,000 filled with surprises from W Bellevue, City Sweats, Skin Spirit, Seattle Gummy Co., Gene Juarez, Glossier, Wood Coffee, and more. Visit the store for details on how to enter to win.

SHOP FOR A CAUSE

The FRANKIE4 pop-up carries a full range of socks that give back to a very worthy cause. 100% of sock proceeds benefit The Cure Starts Now, a non-profit that helps fund critical research for the elimination of pediatric brain cancer.

UPCOMING EVENTS

May 4 - In-store shopping night featuring Julie and Krista of Last Seen Wearing from 6-8 p.m.

May 11 - In-store shopping night featuring hair and make-up artist Michelle Wight from 6-8 p.m.

May 18 - In-store shopping night featuring Skin Spirit from 6-8 p.m.

GET INTO THE GROOVE

Big thank you to DJ Mixxtress for this special FRANKIE4 Grand Opening playlist available on Spotify.

FRANKIE4

575 Bellevue Square #194

Bellevue, WA 98004

*Located on Level One near Made in Washington and Fireworks

Photo credit: Erik Sven Photography