The iconic footwear brand will continue to expand its brand presence in the U.S. with the opening of a retail pop-up at The Bellevue Collection in mid-April. 

Award-winning Australian footwear brand FRANKIE4 is continuing to expand its brand presence in North America with the opening of a retail pop-up at The Bellevue Collection. Coming just eighteen months after opening a U.S. headquarters in Seattle and unveiling a pop-up on Capitol Hill, the brand will continue to grow with a 1,300-square-foot pop-up at Bellevue Square set to open Friday, April 21, 2023. The space will showcase a curated selection of science-backed, fashion-forward footwear and allow customers to fully experience the FRANKIE4 brand through expert fittings and personalized service. The pop-up will also serve as a community hub for events including customer-led gatherings, beauty and fashion activations, philanthropic initiatives, private shopping nights, and more.

 Founded in Australia in 2011 and deeply rooted in the belief that women shouldn’t have to sacrifice comfort for style, the FRANKIE4 range focuses on the biomechanics of feet by offering features such as built-in arch support and the ability to perfectly customize the fit using proprietary Sole Saver™ inserts that help ensure the right fit for regular, narrow, or wide feet. The FRANKIE4 collection includes sandals, sneakers, flats, heels, and boots, available in women’s sizes 6-13. 

“After the success of the FRANKIE4 pop-up last year on Capitol Hill, we’re excited to continue expanding in the Pacific Northwest. Our new presence will allow us to give more women the chance to experience the brand firsthand,” said Cathy Barnett, Global CEO of FRANKIE4. “This is an exciting step in the brand’s expansion and signifies FRANKIE4’s commitment to growth on a global scale.”

To celebrate the grand opening, FRANKIE4 is offering free custom monogramming to the first 25 customers who buy a new pair of shoes during opening weekend. A variety of in-store activations are also planned to celebrate its opening month. The pop-up is located at Bellevue Square on level one near Fireworks. For more information visit us.frankie4.com and follow on Instagram @frankie4footwear.us. 

GIVING BACK

The new pop-up will stock a full range of FRANKIE4 socks for children and adults that give back to a very worthy cause. 100% of sock proceeds benefit The Cure Starts Now, a non-profit that helps fund critical research for the elimination of pediatric brain cancer.

BEHIND THE BRAND 

FRANKIE4 is a fashion-forward footwear label created to help all women rise to the occasion, all day, any day. Designed by women, for women, FRANKIE4 holds true to its podiatrist-founded history, proud Australian heritage, and award-winning, revolutionary engineering that prioritizes style and wellness through science. This defines each FRANKIE4 pair, and every collection has innovative design and research at its core. Learn more at us.frankie4.com. 

STORE LOCATION & HOURS

FRANKIE4

575 Bellevue Square

Bellevue, WA 98004

*Located next to Fireworks on Level one. 

Store Hours

Mon. - Sat.: 10 a.m. to 9 p.m. 

Sun.: 11 a.m. to 7 p.m. 

SEATTLE MEDIA CONTACT

Sydney Mintle

Gossip & Glamour

Sydney@Gossip-Glamour.com