Gossip & Glamour

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U Village Guide: 6 Female Forward Fashion Field Trips

Sydney Mintle

To celebrate the Female Foward series taking place this month at University Village, Gossip & Glamour has created six distinct Fashion Field Trip itineraries for this week’s Fall Shopping Event. Taking place on Friday, October 20th from 10 a.m. to 8 p.m. the event will feature a variety of exclusive discounts, in-store activations, and gift-with-purchase options from beloved U Village tenants.

With so many great options, we’ve streamlined the shopping experience with every type of shopper in mind.

  1. For the Beauty-Obsessed

  2. For the Fashionista

  3. For Moms

  4. For the Adventure Seeker

  5. For the Fitness Fanatic

  6. For the Holiday Hostess

Invite a friend, mark your calendars, and pick your adventure - we can’t wait to see you there! RSVP now via Eventbrite and you’ll be entered to win a special prize!

For The Beauty Fan


Whether you're craving a refreshing facial or looking to replenish your beloved beauty products, our Beauty-Obsessed field trip is your ideal adventure. With enticing offers from SkinSpirit and the esteemed clean-beauty brand Kiehl's, there are deals you can't afford to overlook!

  1. Seattle Sun Tan: 25% off

  2. Aveda: Gift with purchase, $70 value 

  3. Kiehl’s Since 1851: Gift with purchase, $125 value

  4. SkinSpirit: Gift with purchase

  5. Jenni Kayne: Rookery Floral pop-up

  6. Kari Gran Pop Up at Away 

  7. InSpa: 15% off


Recommended Dining Option: Ba Bar - Handcrafted Cocktails and Deliciously fresh Vietnamese food.  * Must try: Sai Gon Chicken Wings and the Spinach Tofu Paper Wrap.

For The Fashionista


Out with the old, in with the new! Revamp your closet for the colder months with cozy sweaters from Velvet, essential fall attire from Reformation, and comfortable staples from Marine Layer. Whether you're gearing up for holiday travels or planning to enjoy a cozy season at home, there's something here for everyone on this style journey.

  1. Cotopaxi: 20% off with code “female forward”

  2. Marine Layer: 10% off all womens

  3. Reformation: 10% off with email sign-up and enter to win a sweater

  4. Something Silver: Buy one Spark & Sparkle and get the second one 50% off

  5. Velvet: 20% off

  6. Rothy’s: $20 off your first pair with e-mail signup

  7. Aveda: Gift with purchase, $70 value

  8. Away: Free tote with monogram luggage tag purchase + Kari Gran Pop Up

  9. Oiselle: Gift with purchase

  10. SkinSpirit: Gift with purchase

  11. Armoire pop-up at Rothy’s 

  12. Jenni Kayne: Rookery Floral pop-up

  13. Athleta 10% off

Recommended Dining Option: Trophy Cupcakes - beautiful and delicious cupcakes, inspiring celebration at the end of a long day of shopping!  *Must try: BOO-tiful Halloween Cupcakes

For Moms

Whether you're a new mom, a mom of multiples, or an empty nester, we've curated a comprehensive guide to fulfill your essential desires. Update your on-the-go wardrobe with exclusive discounts from Athleta and Cotopaxi, indulge in a day of pampering at InSpa and Seattle Sun Tan, or get your home ready for the holidays with a visit to Interior Define.

  1. Cotopaxi: 20% off with code “female forward”

  2. FrogLegs Cooking School: 20% off

  3. InSpa: 15% off

  4. Athleta: 10% off

  5. Interior Define: 15% off

  6. Marine Layer: 10% off all womens

  7. Metropolitan Pilates: 3 Private pilates sessions for $275 plus tax

  8. Seattle Sun Tan: 25% off

  9. Something Silver: Buy one Spark & Sparkle and get the second one 50% off

  10. Velvet: 20% off

  11. Village Maternity: 15% off

  12. Rothy’s: $20 off your first pair with e-mail signup

  13. Aveda: Gift with purchase, $70 value

  14. Away: Free tote with monogram luggage tag purchase + Kari Gran Pop Up

  15. Kiehl’s Since 1851: Gift with purchase, $125 value

  16. Margaret O’Leary: Gift with purchase and free small bouquet

  17. Oiselle: Gift with purchase

  18. SkinSpirit: Gift with purchase

  19. Armoire pop-up at Rothy’s 

  20. Jenni Kayne: Rookery Floral pop-up

  21. Village Maternity: Breast care, bra fittings, and bump support

Recommended Dining Option: Frog Legs Cooking School - A 2-in-1 option for you and your little one! *Must try: Sign up for Mummy Macarons and get the best of both worlds [sweet treats + an unforgettable experience].

For The Adventure Seeker

If your weekend plans involve browsing the AllTrails app in search of the next hike you're determined to conquer, or if you're someone who simply cherishes spending time in the outdoors, then this guide is tailor-made for you. Packed with enticing offers from beloved brands like Backcountry, Oiselle, Marine Layer, and more, you'll be well-prepared for any adventure with these special deals.

  1. Cotopaxi: 20% off with code “female forward”

  2. Marine Layer: 10% off all women’s

  3. Aveda: Gift with purchase, $70 value

  4. Away: Free tote with monogram luggage tag purchase + Kari Gran Pop Up

  5. Kiehl’s Since 1851: Gift with purchase, $125 value

  6. Oiselle: Gift with purchase

  7. Jenni Kayne: Rookery Floral pop-up

  8. Backcountry: 20% off one full priced item

Recommended Dining Option: Mr. West Cafe Bar - A neighborhood cafe, wine shop and bar, all in one! Stop in before your day of shopping for a coffee, or afterwards for a drink! *Must try: Curried Avocado Toast + anything from their Happy Hour [3-6 PM, Daily!]

For the Fitness Fanatic

Elevate your performance gear and fitness regimen with our Fitness Fanatic field trip. Whether you're a seasoned marathoner or just beginning a new workout routine, these exclusive offers cater to all fitness enthusiasts! Renew your collection of essential leggings at Athleta, enhance your workout experience with personalized classes from Metropolitan Pilates, or enjoy a special surprise gift with your purchase from the coveted Oiselle. It's time to take your fitness journey to the next level!

  1. Backcountry: 20% off one full priced item

  2. Athleta 10% off

  3. Cotopaxi: 20% off with code “female forward”

  4. Marine Layer: 10% off all womens

  5. Metropolitan Pilates: 3 Private pilates sessions for $275 plus tax

  6. Seattle Sun Tan: 25% off

  7. Aveda: Gift with purchase, $70 value

  8. Oiselle: Gift with purchase


Recommended Dining Option: Rachel’s Ginger Beer - Simple ingredients brought to life at this one-stop shop for your dining needs. *Must try: Blood Orange Ginger Beer and a cup of locally made vanilla soft serve.

For the Holiday Hostess

If you're known for being the hostess with the mostess during the holiday season, this adventure is tailored just for you! Explore offerings from Interior Define, Purple Mattresses, Margaret O’Leary, and other essential home brands, all showcasing exclusive discounts and limited-time promotions for the season ahead.

  1. Purple: 10% off + Free accessory with purchase

  2. Village Maternity: 15% off

  3. Interior Define: 15% off

  4. Aveda: Gift with purchase, $70 value

  5. Away: Free tote with monogram luggage tag purchase + Kari Gran Pop Up

  6. Kiehl’s Since 1851: Gift with purchase, $125 value

  7. Margaret O’Leary: Gift with purchase and free small bouquet

  8. Tesla: Gift with purchase

  9. Timeworks: Gift with purchase

  10. Armoire Pop-up at Rothys

  11. Jenni Kayne: Rookery Floral pop-up

  12. Kari Gran pop-up at Away 

Recommended Dining Option: Fran’s Chocolates - this female-founded, locally-operated, chocolate shop is the perfect addition to your holiday gifting + hosting plans. *Must try: Signaure Salted Caramels. Pick up a few extra boxes for last-minute holiday gifts.

Event Overview

What: FEMALE FORWARD Fall Shopping Day

When: Friday, October 20, 2023

Where: University Village 2623 University Village St. Seattle, WA 98105 

Time: 10 a.m. to 8 p.m.

The last word….

This event is designed to support and empower women at every age and stage of their lives. Come celebrate with us all month long at University Village!

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